# Finnvisor Advisory brand guide Edition 02 — October 2026. Working usage guidelines, drawn from the current website. ## The idea Clarity for a stronger tomorrow Finnvisor Advisory helps individuals and businesses navigate business setup, tax, compliance, and finance in India and the US. Make every touchpoint clear, considered, and human. Keep Start, Manage, and Expand visible across the brand story. ## Wordmark and compact mark The primary logo pairs the curved F mark with lowercase “finnvisor” and a gold full stop. It uses Inter Display Bold (700), with −0.055em letter spacing. Keep its proportions, letterforms, spacing, and dot together. Use navy blue on warm ivory, or warm ivory on navy blue, with the gold dot in both. Use “Finnvisor Advisory” in written copy; neither “advisory” nor the tagline appears inside the logo. The text-only Finnvisor wordmark contains only the original lowercase name and gold full stop, without the F symbol or advisory descriptor. The tagline “Clarity for a stronger tomorrow” is standalone brand copy. Never attach it to the logo or include it in logo exports. Keep clear space at least the height of the “f” on all sides. Use the full wordmark at least 120px wide on screen, and the compact mark at least 24px. Check final output at actual size. Do not stretch, recolour, capitalise, or apply decorative effects. The SVG compact mark and transparent navy and ivory wordmark PNGs are included. Export a transparent wordmark PNG from the logo preview in the visual guide at /brand. The selected Light or Dark preview determines the wordmark colour. The compact mark is a client-approved curved F mark, with a navy upper bar and stem and a gold inset. Use the supplied outlines rather than recreating it from a font. The square profile logo, app icon and favicon use the same geometry. Allow at least 8 units of external clear space, measured relative to the 64-unit master. ## Palette | Colour | HEX | RGB | Role | | --- | --- | --- | --- | | Navy blue | #0a294b | 10, 41, 75 | Wordmarks, headings, buttons, dark surfaces | | Warm ivory | #F6F5EF | 246, 245, 239 | Primary canvas, light text on navy | | Soft sage | #E6EADE | 230, 234, 222 | Supporting panels and visual depth | | Signature gold | #c29756 | 194, 151, 86 | Full stop, details, focal accents | Suggested composition: 60% ivory, 25% navy, 10% sage, 5% gold. This is a starting point, not a fixed formula. Navy on ivory and ivory on navy are the preferred text pairings. Keep gold for accents and large emphasis; use navy for small text and interface labels. Supporting website colours: muted #66716D, lines #D9DDD3, white #FFFFFF. ## Typography - Headlines: Saans Semibold 600. - Body and interface: Inter Display, weights 400–700. - Wordmark: Inter Display Bold 700, −0.055em tracking. - Hero: desktop 72px / line height 1.03; mobile 48px / 1. - Section: desktop 64px / 1.05; mobile 40px / 1.1. - Body: desktop 16px / 1.5; mobile 15px / 1.5. - Label: 12px / 1.3 desktop, 1.4 mobile; 1px tracking. Use sentence case and a clear hierarchy. Avoid long all-caps passages. Let body copy breathe. Font source: the current site uses reference-hosted font files for its design preview. Use a Finnvisor Advisory-licensed Saans webfont source before production. This kit contains no font files and does not grant font rights. ## Imagery and motion People: natural conversations and work contexts, warm daylight, relaxed gestures, ivory surroundings and restrained navy, sage, and gold details. Illustration: translucent glass, satin gold, quiet ivory settings, a recognisable service-related object, and space around the focal point. Reuse the matching visual on the related detail page. Preserve people and focal objects in mobile crops. Generated people are illustrative; they are not portraits of Finnvisor Advisory staff or clients. Use approved real photographs for named people. Avoid staged handshakes, invented performance charts, or unsupported credentials and badges. The website's illustrative scenes are not included in the kit. Motion should explain a change or guide attention. Use brief, gentle reveals; respect reduced motion, pause offscreen scenes, and never delay access to a control. ## Voice Clear without jargon. Confident with care. Helpful and human. Use “you” and “we”. Start with the situation, explain what applies, then offer a practical next step. Use descriptive calls to action. Be useful before being clever. Instead of: “Unlock seamless, end-to-end compliance solutions.” Say: “Know what to prepare. We’ll help with what comes next.” Engagement copy: “We’ll review your requirements, agree the scope and fees, and outline the records you need.” Confirm credentials, client stories, numbers, and timelines before making a claim. ## Applications The visual guide includes 12 current applications: T-shirts, business cards, outdoor advertising, reception signage, stationery, totes and mugs, an app icon, browser favicon, ID card and lanyard, social post, LinkedIn banner, and email signature. Physical mockups are illustrative material studies refreshed for the current navy identity. Digital mockups illustrate the current identity; use the outlined logo masters for production. The LinkedIn card includes a download of the actual company-page cover, a 1512 × 256 px PNG using the approved logo and campaign artwork. The same upload-ready file is included in the brand kit. The email signature card provides a single copy button that includes the logo, formatting and contact links. Paste the signature into Gmail and edit the text there. Names and contact details in examples are illustrative. Use the downloadable SVG masters for production; confirm sizes and finishes for the intended application. The full wordmark retains its original Inter Display Bold letter outlines and signature full stop, paired with the curved F mark. The company name remains Finnvisor Advisory in written copy. The curved F mark is rebuilt as vector geometry from the client-supplied logo. Navy #0A294B and gold #C29756 are sampled flat equivalents from that raster reference. ## Included assets - `logos/`: 16 variants, each in outlined SVG and PNG (32 files). - Four logo types: full Finnvisor Advisory logo, text-only Finnvisor wordmark, transparent compact symbol, and sharp-corner square profile logo. - Every type is supplied in navy, ivory, monochrome black, and monochrome white. - Wordmark PNGs are 4096 px wide. Symbols and profile logos are 2048 × 2048 px, rendered directly from the vector masters. - SVGs contain vector paths and do not require fonts or linked bitmaps. - All square profile logos have four sharp 90-degree corners, with no corner radius. Use `logos/finnvisor-square-logo-navy.png` for LinkedIn. - `finnvisor-wordmark-navy` and `finnvisor-wordmark-ivory`: SVG/PNG convenience copies. - `finnvisor-compact-mark`: SVG/PNG convenience copies of the sharp navy square logo. - `README-logos.md`: formats, colours, and usage notes. - `imagery/campaign-master-v1.png`: original reusable campaign image. - `finnvisor-colours.json`: colour values and roles. - `finnvisor-tokens.css`: palette and website type settings; fonts excluded. - `finnvisor-brand-guide.md`: this guide. Use SVG for print and any work that must scale. Use PNG where an upload requires a raster image. Transparent navy or black versions belong on light backgrounds; ivory or white belong on dark backgrounds. Preserve the original proportions and clear space. View the complete guide at /brand. Use the page’s print action to save the visual guide as a PDF.